To be able to use these in your Zendesk chatbot, you will have to navigate to Zendesk's article on using structured messages in Zendesk Chat. There are a number of requirements that you have to comply with in order to start using Suggested Replies and Cards in your Zendesk Widget, such as enabling Integrated Chat.
Tip: When you add suggested replies to a Zendesk bot, please be aware that there are some limitations to this functionality. Click here to read about them.
When you use Generic or Dynamic Cards - in your Zendesk Chat, it will look something like this.